Grow your Business with
America's Wealthiest Generation
Benefits of Participation
Boomer NextAge is a unique initiative designed to help you excel in the age 50+ marketplace.
Learn + Connect + Profit
Learn. Create new competitive advantages through groundbreaking insights into Boomers' hopes, worries, and needs as they enter the next stage of their lives.
How are Boomers re-defining leisure?
What is Your Next Boomer Opportunity?
What MARKETING MESSAGES resonate?
How and where do they want to live?
WHAT DOES YOUR BRAND MEAN TO THEM?
How do Boomers ENVISION the next stage of their lives?
What are Boomers seeking from new technology?
Imagery, language, role models, nostalgia, aspiration, hope, fun
Who do they want to be in their next life stage?
Hopes, dreams, worries, family, AMBITIONS, fears, aging, vitality, legacy, CONNECTION, meaning, purpose, loneliness, productive, give, active, youthful, future
WHAT INNOVATIONS ARE THEY SEEKING FROM YOU?
What are Boomer priorities as they face health limitations?
HOW WILL BOOMER LIFESTAGES TRIGGER NEW PRODUCT AND SERVICE NEEDS?
Parenthood, emptynesting, retirement, grandparenthood, widowhood, caregiving, retirement career, legacy
What are their greatest worries?
Financial preparation, guidance, unexpected, navigation, course correction, peace of mind, goals
What does community mean?
Productivity, new careers, entrepreneurship, phased retirement, mentorship, retention, managing multi-generational workforce
Accessibility, universal design, empowerment
Connect. Brainstorm strategies, share best practices, discover new synergies, and create partnerships with other leading organizations from diverse industries.
Home and Community
Travel and Leisure
Health and Wellness
Vision. Anticipate new market opportunities created by the aging of the Boomer generation.
Innovation. Identify product and service solutions needed as Boomers move through new lifestages.
Brand. Deploy brand messages that best resonate with different segments of Boomers.
Marketing. Connect with and build loyalty among your best Boomer customers.
Profit. Actionable insights and fresh ideas will empower you to meet the needs of a game-changing
The Research Roadmap is designed to help you to identify and pursue an effective Boomer strategy. Each year, participating companies will help select key topics to brainstorm, study, debate, and analyze.
1. OPPORTUNITY EXPLORATION MEETING
to brainstorm the opportunity with companies from diverse industries, and to explore high-value areas of investigation.
2. QUALITATIVE RESEARCH
including consumer focus groups and the formation of a National Expert Panel for ongoing guidance throughout the initiative.
6. EXECUTIVE SUMMARY
A summary report of findings and insights, including tailored recommendations addressing the priorities of each participating company.
5. EXECUTIVE BRAINSTORMING MEETING
to exchange ideas, insights, and implications from the national survey.
4. NATIONAL SURVEY
2,000 Boomer respondents and smaller samples of other generations for comparison of attitudes and behaviors.
3. STUDY DESIGN
to discuss and incorporate priority topics and ideas in our national survey.
JOIN US AS WE PAVE THE WAY TO SUCCESS IN THE BOOMER MARKET
BAXTER CONSULTING GROUP
Baxter Consulting Group is a leading national expert on Boomers and the age 50+ marketplace. Baxter brings deep expertise and decades of experience working with Fortune 500 companies in the financial services, health care, housing, technology, travel, food, entertainment, and other industries to uncover market opportunities and build brand, product, and marketing strategies.
$8,000 for an optional onsite one-day workshop to present and brainstorm findings and implications
For more information and to learn how to participate in the Boomer NextAge Initiative, please contact us: