Myths and Realities of Generation X
A Longevity Series Presentation
December 12, 2018
An ignored opportunity. Sandwiched between Boomers and Millennials, Generation X is frequently overlooked by marketers, strategists, and corporate leaders. However, Gen X is now entering its peak earning and spending years, and households in this generation spend far more than any other generation. Leading companies are now missing out on a vast and frequently misunderstood market.
Join us as we examine how companies can capitalize on the untapped opportunities among affluent, high-spending members of Generation X.
When: December 12 at 1:00-1:45pm ET/ 10:00-10:45am PT (including Q&A).
Where: Please RSVP for details.