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Demographics, Generations, Lifestage

November 2016


Demographic change depresses tax revenues

Population aging and ultimately population shrinking in Germany will depress tax revenues in the medium and long term. By 2060, income tax revenues will be between 12 and 21 percent lower than in a scenario without demographic change, whereas sales tax revenues will be between 13 and 25 percent lower. READ MORE

November 4, 2016.

Categories: Population Aging, Europe

Welcome, Generation Z

In the next few years, Generation Z will make up 20 percent of the workforce. For the first time, this means employers are likely to have up to five generations working together – matures, baby boomers, Generation X, millennials (Generation Y) and now Generation Z. From their workstyles to their lifestyles, each generation is unique. READ MORE

November 3, 2016. BenefitsPro.

Categories: Workforce, Generation Z

Millennials Driving Change in Marketing, Media

Millennial marketers are adapting to the changing market a lot faster than their baby boomer counterparts. Among the 500 small and midsized businesses surveyed, millennials spend 58 percent of their budget on digital media, compared with 14 percent of boomers. Similarly, 41 percent of millennials surveyed spend the bulk of their budget on mobile, compared with just 10 percent of boomers. READ MORE

November 1, 2016. Adweek.

Categories: Media, Technology, Millennials


Retirement health care estimates vs. reality

A study of almost 2,000 adults by Fidelity Investments found that 48% of respondents estimated they would spend $50,000 per person for health care in retirement. In fact, retirement health care costs for a 65-year-old couple retiring this year are approximately $260,000 based on life expectancies of 85 and 87 for the husband and wife respectively, according to Fidelity Investments' 2016 Retirement Assessment Survey. READ MORE

November 1, 2016. Financial Planning.

Categories: Retirement, Health Care

Where to Live for an Extremely Active Retirement

The top three cities for active seniors ages 55 and older are San Diego, Cleveland and New York, according to a survey by Active Network. Running is easily the most popular event with extremely active seniors, accounting for more than 70% of senior registrations, and a greater percentage of folks ages 55 and up register for walking and cycling events than any other age group, the survey found. READ MORE

November 1, 2016. Money.

Categories: Retirement, Housing & Communities, Travel & Leisure

The simple life: Generation Z and millennial freelancers head to the country

Freelancing in America: 2016, an online study conducted for Upwork and the Freelancers Union found there are 55 million freelancers in the U.S., accounting for 35 percent of the workforce. According to the study, 47 percent of Gen Z (18-21) and 43 percent of millennials (22-34) freelance. Thirty-four percent of Generation Y (35-44) and 28 percent of both Generation X and baby boomers freelance. READ MORE

November 1, 2016. Yahoo.

Categories: Workforce, Generation Z, Millennials

Food Purveyors: Ignore Baby-Boomers at Your Peril

There are differences in the choices members of different demographic cohorts make, and what characteristics, especially related to food, are important to them — as described by a recent online survey of about 1000 Americans between 18 and 80 years old by the International Food Information Council (IFIC). READ MORE

November 1, 2016. American Council on Science and Health.

Categories: Food & Beverage, Boomers, Millennials

Coffee-Loving Millennials Push Demand to a Record

Millennials -- a cohort of young people now aged about 19 to 34 -- account for about 44 percent of U.S. coffee demand, according to Chicago-based researcher Datassential. In the eight years through 2016, daily consumption among 18- to 24-years-olds rose to 48 percent from 34 percent. READ MORE

November 1, 2016. Bloomberg.

Categories: Food & Beverage, Millennials

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