Capitalizing on the Age 50+ Marketplace
We are now in an era of unprecedented population aging. Due to increasing longevity, fall birth rates, and the aging of the Boomer generation, over the next decade the age 50+ population will grow three times faster than younger populations. Increasingly, companies are finding that their greatest growth markets are among older adults, yet marketing strategies, product designs, and brands are too often designed with younger consumers in mind.
In this presentation, we will explore the opportunities in the age 50+ marketplace today, and where they will likely be tomorrow. We will take a look at who is thriving in an aging marketplace, and who is stumbling. And we will examine marketing, brand, and product strategies that work among key segments of age 50+ consumers.