Keynote

Presentations

From Boomer to Z: Optimize Your Marketing for Each Generation

 

"Where people are from" - their nationality, region, and whether they live in the city, suburbs, or countryside - can substantially influence their tastes and behaviors. But "when people are from" - when they were born, what generation they belong to, and what lifetime events and experiences have shaped their attitudes - can be even more powerful.

 

This presentation reveals the power of generational marketing, explores the unique character, attitudes, and priorities of each generation, and shows how companies can tune their marketing and brand messaging to appeal to their best customers in each generation.

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