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    © 2020 Baxter Consulting Group

    Consumer

    Insights

    We specialize in creating impactful insights that are objectives-driven, highly actionable, and clearly communicated. Whether you need a qualitative investigation or an in-depth national study, we will design a research initiative to reveal new insights about your customers and grow your company's bottom line.   

    Phase I: Identify Objectives
    Phase II: In-Depth Investigation
    Secondary Research
    Focus Groups
    Expert Interviews
    Phase III: Consumer Surveys
    Develop questionnaire
    Conduct Survey
    Insights Development
    Phase III: Quantitative Surveys
    Phase IV: Apply Insights
    Conduct Survey
    Develop questionnaire
    Product innovation
    Identify Opportunities
    Product Innovation
    Marketing/Outreach

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