BAXTER CONSULTING GROUP

"Where people are from" - their nationality, region, and whether they live in the city, suburbs, or countryside - can substantially influence their tastes and behaviors. But "when people are from" - when they were born, what generation they belong to, and what lifetime events and experiences have shaped their attitudes - can be even more powerful. We work with clients to understand generational influences on both their customers and workforce, and to target solutions that best meet the needs of each generation.