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Baxter Consulting Group is a leading national expert on generational marketing, lifestage strategies, and the age 50+ marketplace. Baxter brings vast expertise and decades of experience working with Fortune 500 companies in the financial services, health care, housing, technology, travel, food, entertainment, and other industries, helping them identify new market opportunities and build powerful brand, product, and marketing strategies.


To excel in today’s highly competitive market, companies are challenged to develop a deeper understanding of their customers' priorities and needs. Our unique approach reveals what is most important to customers by examining the four dimensions of their lives: Lifestage, Generation, Psychographics, and Demographics



We deliver the highest quality research and advisory services to empower our clients to succeed, including:


  • Consumer Insights. We specialize in qualitative and quantiative research that create highly actionable findings.

  • Thought Leadership. We work with clients to develop research insights that are groundbreaking, timely, and important to their customers, and to create messaging and a PR strategy that gets widespread attention in the media

  • Consumer-Centric Strategy. We start with a deep understanding of consumer needs to help our clients refocus their marketing, offerings, and culture to build deep relationships with their best customers

  • Keynote Presentations. We deliver customized presentations which reveal cutting-edge research insights in a style that is educational, actionable, and entertaining.

To learn more about how we can help your organization, please contact us.

Mission                     Experience                     In the Media                    Contact Us

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