BAXTER CONSULTING GROUP

Get Ready for Generation X

 

For too long, Generation X has been the ignored middle child. Today, Gen Xers are reaching the peak earning and spending years, and are rapidly accumulating wealth. Yet too many companies are focusing their attention on Boomers and Millennials, and are missing out on this vast and underserved market.

 

This presentation will reveal the Generation X opportunity and describe this generation’s unique characteristics, lifestages, and needs. We will also examine best practices to engage with this generation, and how product design, marketing, and brand strategies can be tuned to Gen Xers to build loyalty and market share.