BAXTER CONSULTING GROUP

Techno-Aging: How Innovation is Transforming Aging

 

Too often, technology innovations are geared toward the young, and technology companies throng toward early-adopter Millennials. But increasingly, technology innovators are recognizing the vast opportunities in the age 50+ marketplace, where both spending power and consumer needs are often far greater.

 

In this presentation, we will take a look at the burgeoning technology opportunities among age 50+ consumers, from digital health to fintech to home devices, and examine best practices for positioning and pursuing this often overlooked and lucrative market.